Fall in love with your customers Most companies focus on the products or services they offer. That is, they love what they produce. This is a huge mistake. It really matters who your customers are. Ask yourself: what will make them happy, how to make them come back again? Keep double counting
Fall in love with your customers
Most companies focus on the products or services they offer. That is, they love what they produce. This is a huge mistake. It really matters who your customers are. Ask yourself: what will make them happy, how to make them come back again?
Keep double counting
Put your finances in order and keep two sets of books. Many entrepreneurs or freelancers do not cope with this. They wait a long time to share their business and personal expenses, and rarely have accountants. As your business grows — especially if you want to make it sustainable — you need to analyze your finances.
This means two sets of books (one for individual expenses and one for actual business) and a lot of attention to detail. Your personal books should clearly distinguish any purchases (for example, your new camera) that were not absolutely necessary for business operations. This way, you will know how healthy your business is.
Word of mouth
The most important part of your business is creating loyal fans. Encourage customers to tell your friends about you, communicate on social networks and spread information about how great it is to work with you. This will keep your business steady and growing. What is important in a world that is facing recessions every 8-10 years. Such a reliable and active set of clients will help you withstand any winter. And it’s just fun! You are happy when you make them happy.
Always do more for your client.
It is not so important what it will be: creating packages that meet their needs or creating customized programs, or surprise and admiration. It means serving them, and going on and on. Make sure you do more than your competitors. Offer from yourself what they need. Give your best content for free! This will create you a fan culture.
Stay ahead of the competition.
When building your business proposals, you do not have to respond to what competitors are doing. Need to go ahead of them. This will require research and reflection, but when you know your client better than anyone else, you can offer them services that no one offers. Big companies that think that there are happy customers ahead of competitors are changing the production structure and coming forward.
You must have a second business
Especially true if you have a service based on independent work. In the event of complete collapse (and suddenly no one wants or cannot pay for your services) you need support.
This may be news content and online courses, or real estate and investments. In addition to being a good practice, you will be one step closer to becoming an owner, not an employee.
Do not exchange time for money
If you start as an independent designer or writer, you exchange your time for money, and that’s fine! In the end, you will want to receive income based on value, not time. This is possible when using alternative sources of income – you will have free time and profits.
Adjust the funnel and keep it tight.
Often people decide to start a business for any client they can get. This is understandable, but it is not the best way to build your business. Instead, you need to carefully focus on one type of customer or industry. You can feel the needs of these people better when you are not “scattered.” This will mean that you do a better job and make your customers happier.
Do business with help
Business, in its essence, exists to make money – this is true. But this does not mean that you can not love your customers. Help them flourish! Ask yourself: “What can I do to create value? How can I help someone do something they have never done before?”
Manage your personal resources carefully
As entrepreneurs, we often forget to take care of ourselves. We can focus on projects awaiting us, skip lunch and put work ahead of well-being. And we don’t find time to think about the conditions in which we work better, performing various tasks. Maybe we write best at home, but the design is best done while in a cafe. Paying attention to ourselves, our needs, we maximally direct personal energy to effective work!