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How to price my products and services

What is Pricing?

it is the art and science of understanding how much a customer would be willing to pay for a product or service, trying to obtain the maximum possible profit margin of this one “.

Should I put a price based on my competition? How should the value of prices change?

According to the market and the economy According to the profit margins and the production price According to the positioning of the product

What is the basic principle of a pricing strategy?

It is to set amounts that are attractive to the client and that are profitable for the company.

What are the main objectives of a pricing strategy?

Maximize profits, Increase sales volumes, Consolidate your prestige, and Neutralize the price war.

What is the Pricing Neutral strategy?

Choose very similar prices It implies a lower risk for the company works in any type of company On the other hand, while it is very good to have a stable economic situation, it does not allow you to maximize your profits and you can not increase your demand either. It will be very difficult for you to grow your business in this way.

What is Penetration Pricing Strategy?

It is about defining artificially low prices to penetrate widely in the market. win customers to the competition, but as the lifetimes of your products are ending, you must restructure your strategy. It is only effective during the growth stage of a company. Beware of the price war. This situation is not good for anyone, since reducing both the value of your products will make you lose your earnings. Penetration prices are good, when a new product is presented to the new customers are willing to buy it.

What is the strategy of Pricing Skimming Strategy?

It is about being the cream of the competition, that is, you can charge more because you have a substantial competitive advantage. the high prices attract the attention of a sector of the market It is recommended to apply the skimming when the demand is relatively inelastic, the production volumes are not very high, as well as the economic profile of the buyers is high. It is highly effective if it is markets where you do not have a very strong competition, where the quality of your products or services justifies the additional cost.

 

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